Saturday 3 February 2007

Is it possible to define your own fashion style?

Is it possible to define your own fashion style these days or do you follow the trends?In the days of Punk, dressing as an individual and anything goes was great. It meant you could be as creative as much as you wanted to be. There was no real dress code. So in 2007, can you still be a fashion individual and would you want to be?Peer pressure seems to dictate fashion trends, being part of a crowd.

But in today’s fashion scene it’s more about fashion collectivism rather then individual expressionism. Even with our most rebellious clothing we still conform to society’s notion of what is acceptable to wear. Have we have become a society of sheep, we have lost our identity and what makes us unique and stand out in a crowd.

Its very rare these days to come across a shop selling some thing a bit different. Whilst browsing for additions to The Big Fashion Bible directory of shops, I stumbled upon an online company called
TankTheory.com This company specialises in taking art to t-shirts and other apparel. The t-shirts are all limited edition so as in keeping with the unique factor.

The company is comprised of group of artists called simply, The Tank Theory Artist Society. For contemporary artists to get their work shown in traditional art galleries is fairly hit and miss. Mediums like the internet is one way, but what better canvas and advertising then putting their work on T-shirts? This is an ingenious idea, wearing a limited edition work of art. Any graphic designer now has a new vehicle for promoting their talents.

These t-shirts must or should have enormous appeal to metal heads, punks and Goths.Actually, they have enormous appeal to thebigfashionbible.com editor. I don’t want to fit the t-shirt art to any particular music genre, its more about fitting the individual to the art, if that makes sense. There is some thing so appealing and strange about these t-shirts that I can’t quite put my finger on what it is that makes me want to buy them all. Perhaps it’s because they are so completely unique and in some cases very surreal in terms of the images. They have a real edge, fresh and raw, all those words that designers use without really understanding the true meaning of urban fashion, I call this cheap bandwagon expressionism the “trendy” middle classes. It’s not a bad thing but Designers like D&G wouldn’t know the term “raw” “edgy” “Urban” if it bit them on the ass.”

The
artists themselves are based all around the world, mostly from the USA, but nice to see a British artist in the mix, Steve Wilson’s psychedelic pop art meets modern culture. One of his prints reminded me of the artist William Morris.

I can’t stop looking at the work of Asif Mian it’s the ultimate in art anarchy, I love it!

TankTheory.com is new and vibrant and different, how refreshing. We should be supporting online fashion shops like these, its what we need in a world full of same old, same old.



I think I’ll start a new fashion trend and call it anarchic fashion!

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